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Case Solution for Loblaw Inc. and Rana Plaza
Complete Case details are given below :
Case Name :      Loblaw Inc. and Rana Plaza
Authors :           Michael Sider
Source :             Ivey Publishing
Case ID :            W13263
Discipline :        General Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A business professor who teaches sustainability must decide whether to sell his shares in the Canadian company, Loblaw Inc., after learning that the company produced garments for its clothing line in a Bangladeshi garment factory that collapsed, killing 1,127 workers.
 
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Case Solution for Escapes Outdoor Living Designs Inc.
Complete Case details are given below :
Case Name :      Escapes Outdoor Living Designs Inc.
Authors :           Michael Sider, Richie Bloomfield
Source :             Ivey Publishing
Case ID :            W14242
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current business to decide where it should go in the next few years or if it should be closed down altogether.
 
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Case Solution for YouPostIt! Communicating the Value of a New Business
Complete Case details are given below :
Case Name :      YouPostIt! Communicating the Value of a New Business
Authors :           Michael Sider, Daniel Samosh
Source :             Ivey Publishing
Case ID :            W12876
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill a large amount of information regarding the company value proposition and company history in an engaging way. YouPostIt! is an experimental marketing company owned by Redmas Digital. The concept is simple: consumers get a chance to send physical postcards for free. Consumers log in at YouPostIt.com, upload a photo and write a short note, and then choose a border to go around the picture on the postcard (the border is a corporate logo). The business that occupies the border of the postcard assumes the cost of the postcard. Businesses have the opportunity to include coupons on the physical postcard and via an e-mail notification message after sending. How can the director write these sales e-mails to businesses he believes will want to pay for consumers’ postcards?
 
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