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Case Solution for PETA’s “Kentucky-Fried Cruelty, Inc.” Campaign

Complete Case details are given below :

Case Name :      PETA’s “Kentucky-Fried Cruelty, Inc.” Campaign
Authors :           Gerard Seijts, Michael Sider
Source :             Ivey Publishing
Case ID :            903C45
Discipline :        Social Enterprise
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A year and a half after calling off its campaign against fast-food giant McDonald’s, the vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA) contacted Kentucky Fried Chicken (KFC) to warn the company that it would be the next target. He pointed out in his letter that whereas many of KFC’s competitors had convened advisory panels to help investigate the welfare of animals raised and slaughtered for their businesses, KFC appeared completely uninterested in the issue. PETA would rather not engage KFC in a campaign, but if the company refused to put together an animal welfare panel to begin to look into the issue of how to raise and slaughter its chickens more humanely, all the leaflets, action alerts, posters, billboards, T-shirts, and press releases PETA was now preparing would be dedicated to KFC and its cruel treatment of chickens. In January 2003, PETA, fed up with what it saw as KFC’s lack of open communication, public misinformation, and outright stonewalling on change, announced a campaign against the company to the media in a news event replete with bloody descriptions of the cruelties of KFC’s animal factories. Now it was time for KFC to respond.
 
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Case Solution for The Lac-Mégantic Disaster

Complete Case details are given below :
Case Name :      The Lac-Mégantic Disaster
Authors :           Michael Sider, Mary Weil, Brian Dunphy
Source :             Ivey Publishing
Case ID :            W14126
Discipline :        Strategy
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, leading to an environmental disaster for the community. The company was slow in issuing a press release, which pointed the finger of blame on the train’s engineer and the fire department that had responded to an earlier engine fire on the train. Someone had powered down the train and that had released the brakes. Since the train was parked on an incline, without brakes it had rolled into town, gathering speed until it hit a crossroads and derailed. Five days after the derailment, the chairman finally visited the town where he spoke off the cuff and without French translation, further angering the grieving citizens. Now he faces the kind of public and professional censure that might end his career.
 
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Case Solution for Kohlberg Associates: Media Crisis

Complete Case details are given below :
Case Name :      Kohlberg Associates: Media Crisis
Authors :           Michael Sider, Ken Mark
Source :             Ivey Publishing
Case ID :            906M31
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A senior partner in a healthcare consulting firm has to decide what to do in the face of accusations from the chief executive officer of a major healthcare firm. The CEO, reading a prepared statement at a press conference, has accused the senior partner at Kohlberg Associates of a serious, unreported conflict of interest. The senior partner has to consider several issues, including if he should respond, how to respond, who to contact first, and most importantly, what he should say. Adding to his problem is the fact that he is in a state of shock and may not be in an optimum mental state.
 
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Case Solution for Brett Sanders at Inglewood Instrument Co.

Complete Case details are given below :
Case Name :      Brett Sanders at Inglewood Instrument Co.
Authors :           Michael Sider, Ken Mark
Source :             Ivey Publishing
Case ID :            909M91
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The general manager, U.K. for Inglewood Instrument Co. (Inglewood) is sitting outside of his company’s headquarters in Burnaby, B.C., waiting for a meeting with the founder of the company to clarify his future as the firm’s general manager, U.K. The general manager suspects that the founder and the vice-president Business Development, are actively trying to find a replacement for the general manager, U.K. position. As the general manager is barely one year into a two year contract, he feels shortchanged by the fact that the opportunity, which he uncovered, is being taken away from him. He knows that he needs to strike the correct balance between fact-gathering and advocacy. He needs to uncover what the founder has in mind for his career at Inglewood. The general manager wonders how he should prioritize his issues and how he should approach the conversation.
 
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Case Solution for Jim Lander at Thamesford Logistics

Complete Case details are given below :
Case Name :      Jim Lander at Thamesford Logistics
Authors :           Michael Sider, Ken Mark
Source :             Ivey Publishing
Case ID :            909M90
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An operating manager who as an equity stake in Thamesford Logistics is preparing himself for what he believes will be a difficult conversation with Thamesford Logistic’s chief financial officer (CFO) on a current project despite the fact that the operating manager has a legal dispute with the CFO on another deal. In the recent past, the operating manager and the CFO were partners trying to package and sell a mining project on behalf of the mine owners. The agreement between the two expired and the CFO continued to push the project ahead, cutting the operating manager out of the proceeds. A disagreement over the ownership of the success fee led to the operating manager’s lawsuit against the CFO. Meanwhile, Thamesford Logistics is trying to acquire a rival in Montreal. This pending transaction requires the operating manager and the CFO to cooperate on the deal. The operating manager is thinking about how he should approach a meeting with the CFO, what he should say, what he would not say and what he wanted to achieve by the end.
 
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Case Solution for RBC – Financing Oil Sands (A)

Complete Case details are given below :
Case Name :      RBC – Financing Oil Sands (A)
Authors :           Michael Sider, Jana Seijts, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            910M15
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Under pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems to be sustainable? 2) What are the risks of lending to businesses some stakeholders deem unsustainable? 3) How should banks respond when pressured by an interest group? 4) How does a bank decide what is sustainable lending practice?
 
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Case Solution for ING Direct

Complete Case details are given below :
Case Name :      ING Direct
Authors :           Sean Cauterman, Michael Sider
Source :             Ivey Publishing
Case ID :            910M96
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada’s first measurable social media campaigns.
 
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Case Solution for Liberal Government of Ontario’s Eco-Tax Fiasco

Complete Case details are given below :
Case Name :      Liberal Government of Ontario’s Eco-Tax Fiasco
Authors :           Michael Sider
Source :             Ivey Publishing
Case ID :            910M95
Discipline :        General Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case traces the attempt by the Liberal Government of Ontario, Canada, to introduce recycling fees on a large range of household products as part of the government’s larger provincial waste management program. The Ministry of the Environment created an industry-funded, non-profit organization called Stewardship Ontario to oversee the regulation and collection of recycling fees in the province. In 2008, Stewardship Ontario began to levy recycling fees on a limited number of household products, fees that producers and retailers passed on to the consumers at the point of transaction. Ontario’s consumers seemed to accept these fees as part of the cost of doing business in a province that was attempting to become a greener and less wasteful place to live. However, in 2010, Stewardship Ontario changed the fee structure on household products from a product-based to a material-based structure: products were now assessed a fee according to the kind and degree of material (chemical, metal, plastic) in the product. This change greatly expanded the number of products on which a recycling fee could be assessed, and it greatly complicated the fee structure for both producer and consumer. Consumers this time took notice of the new fees, and, objecting vociferously to the number of new fees and to the fee structure’s lack of transparency, they called on the Minister of the Environment to scrap the program or at least to explain it clearly.
 
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Case Solution for Greenpeace’s Unfriend Coal Campaign and Facebook

Complete Case details are given below :
Case Name :      Greenpeace’s Unfriend Coal Campaign and Facebook
Authors :           Paul Bigus, Michael Sider
Source :             Ivey Publishing
Case ID :            W12665
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming. This video was only the latest of a series of actions, commenced by Greenpeace eight months earlier, immediately following Facebook’s decision to build the new facility. Greenpeace had dubbed these actions the “Unfriend Coal Campaign,” which now had 500,000 followers and had generated numerous media stories. Greenpeace’s goal was to pressure Facebook into adopting cleaner energy policies by leveraging Facebook’s own social media against the company. As Facebook had no plans to stop building the facility, the director needed to figure out the best course of action for Facebook to take in response to the mounting pressure from Greenpeace in order to alleviate the increasingly negative attention from media and consumers.
 
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Case Solution for Marineland and the Mayor

Complete Case details are given below :
Case Name :      Marineland and the Mayor
Authors :           Michael Sider, Ahn Hoang
Source :             Ivey Publishing
Case ID :            W13211
Discipline :        General Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The mayor of one of Canada’s largest tourist destination cities has to decide how to handle the media outcry that followed a major newspaper story in which eight former staffers at the local, popular aquatic zoo accused the zoo of treating its animals with severe cruelty. His initial response was perceived by many as being too glib and favouring the marine park, which is an important source of revenue for the city. Although he is no expert on animal welfare, it is his job to represent the interests of all of the city’s stakeholders, including those who are now angry about the alleged mistreatment of animals at the park. He does not want his constituents to see him as the park’s apologist.
 
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