Case Name :      NEWAD: The Digital Signage Opportunity

Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            906M87

Discipline :        General Management

Case Length :    06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The co-founder of NEWAD, a media company, is considering expanding the company’s scope of operations from traditional place-based postcard and board advertising to digital signage. Digital signage offers the opportunity to expand NEWAD’s business. However, the co-founder wondered about the high fixed costs of entering this type of advertising business and how much the company would have to charge to turn a profit.