Case Name :      DHL Supply Chain

Authors :           Singfat Chu, David Ringrose

Source :             Ivey Publishing

Case ID :            W12888

Discipline :        Operations Management

Case Length :    03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The degradation of the environment has led many governments and customers to pressurize businesses to make their operations more nature-friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide (CO2) emission in the transportation of LCD TVs from their manufacturing bases to a distribution centre.