Case Name :      Harrington Collection: Sizing Up the Active-Wear Market

Authors :           Richard S. Tedlow, Heather Beckham

Source :             HBS Brief Cases

Case ID :            3258

Discipline :        Marketing

Case Length :    14 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women’s apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.