Solution

Case Solution for Daktronics (D): Keen on Lean Manufacturing at Daktronics, Inc.

Complete Case details are given below :
Case Name :      Daktronics (D): Keen on Lean Manufacturing at Daktronics, Inc.
Authors :           Nancy M. Levenburg
Source :             North American Case Research Association (NACRA)
Case ID :            NA0238
Discipline :        Operations Management
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
For over forty years, Daktronics, Inc. had been one of the world’s leading suppliers of electronic scoreboards, large electronic display systems, digital messaging solutions, software and services for sports venues, commercial and transportation applications. After decades of producing its products using a batch system, the multi-million dollar company made a formal decision to pursue lean manufacturing in February, 2006. The lean initiative took on even greater importance due to sluggishness in the U.S. economy and slowed sales in 2009. Now in 2010, four years after the lean project’s initial launch, readers are asked, how successful has the lean conversion been, including the transition from a batch system to a high mix, flow line system? Is the firm poised and ready to extend its lean initiative to nonmanufacturing areas? By using clues within the case and detailed exhibits, the case provides a rich opportunity for readers to trace and evaluate an original equipment manufacturer’s (OEM) lean journey. Ultimately, they should be able to answer questions, such as: What kinds of things did Daktronics appear to do correctly? What kinds of things could Daktronics have done differently… or better? What recommendations might follow from their experience for other OEMs that seek to implement lean manufacturing? What are the pros and cons of implementing lean techniques in nonmanufacturing areas?

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Case Solution for Rethinking Distribution Logistics at VASA, Pilkington

Complete Case details are given below :
Case Name :      Rethinking Distribution Logistics at VASA, Pilkington
Authors :           Julio Sanchez-Loppacher, Marcelo Pancotto, Maximiliano Fernandez Vera
Source :             North American Case Research Association (NACRA)
Case ID :            NA0247
Discipline :        Operations Management
Case Length :    25 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By 2008, this rapid growth, compounded by limited installed glass manufacturing capacity at regional levels, had caused local supply shortages. Over the last several years, VASA’s progressively deteriorating service had damaged its former reputation for excellent service. The case explores how to reverse a disappointing delivery service that led to angry customers complaining about unfulfilled orders, late deliveries, and accusations from transportation companies that held VASA responsible for these delays. Also these accusations resulted in deterioration in relationships with transportation companies that had done business with VASA for more than 25 years. VASA’s CEO, evaluated the following options to recover its reputation: 1) take total control of distribution to customers by developing a VASA-owned delivery service; 2) reverse the situation with transportation companies by requiring them to develop delivery service management capabilities; or 3) replace these transportation companies, partially or totally, with more sophisticated logistic service providers.

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Case Solution for Radial Bearing Team: A Manufacturing Group’s Transformation to Self-Directed Work Teams

Complete Case details are given below :
Case Name :      Radial Bearing Team: A Manufacturing Group’s Transformation to Self-Directed Work Teams
Authors :           Sean Wirth, Joseph K Kavanaugh, Victor Sower
Source :             North American Case Research Association (NACRA)
Case ID :            NA0298
Discipline :        Operations Management
Case Length :    24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case focuses on a major manufacturing division ($1.2 billion sales; 5500 employees) of a global oilfield services company as it converts from a departmental organization with a “traditional” machine shop hierarchy to a team-based environment. During the conversion, roles and responsibilities change from a traditional foreman structure to a Self-Directed Work Team (SDWT) structure for the Radial Bearing Team. Individual behaviors and the dynamics of change influence how the team copes with new responsibilities, authority and problem solving as together, they manage equipment utilization and the day-to-day workflow, and control quality. Some dysfunction arises as the leaders of this organization manage the change process while trying to support the new roles and ideas. The team is successful, but everyone has to encourage innovation while adapting to the changing environment. The case also highlights specific techniques the team adopts for monitoring its performance as it assumes responsibility and accountability for quality improvement. Management had challenged the unit’s leadership to produce results that justified the implementation of Self-Directed Work Teams (SDWTs). Now, George Smiley, the machine shop manager, and Shane Husky, the internal OD specialist, had to present evidence to help management decide if expansion of the SDWT program was warranted and the best practices learned from the RBT experience that would contribute to future success.

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Case Solution for Petrobras: “Its First Child”

Complete Case details are given below :
Case Name :      Petrobras: “Its First Child”
Authors :           Javier Jorge Silva, Femando Zerboni, Esteban Coppolillo, Andres Chetman
Source :             North American Case Research Association (NACRA)
Case ID :            NA0166
Discipline :        Marketing
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2002, Brazilian-based Petrobras joined the Argentine fuel retail (gas stations) market. The venture faced several challenges. On the one hand, Argentina was undergoing one of the most severe economic and social crises in history. On the other, the local fuel market was dominated by a few players with brands that held significant consumer mindshare over many years. Additionally, employee morale at Eg3, the company acquired by Petrobras to enter the local market, was besieged by uncertainty and disillusionment as a result of a string of mergers and acquisitions and underlying H.R. management remoteness. Finally, the company’s Brazilian origin could jeopardize its appeal for Argentine consumers, given the cultural and sports-based (soccer) rivalry between these neighboring countries. The case presents this scenario and calls for decisions as to which market segment(s) it should target, how it should brand its stations, and what other related marketing decisions it should make given it domestic and international ambitions. This case received the 2007 Curtis E. Tate Jr. Award for the best case published in Case Research Journal and is also available in Spanish and Portuguese versions.

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Case Solution for The Broach Theatre

Complete Case details are given below :
Case Name :      The Broach Theatre
Authors :           Sean R. McGinnis, Lew G. Brown
Source :             North American Case Research Association (NACRA)
Case ID :            NA0048
Discipline :        Marketing
Case Length :    28 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case focuses on The Broach Theatre, a nonprofit performing arts theater located in the historic section of downtown Greensboro, NC. The theater offers plays for both adults and children and operates out of a small 166-seat facility that was until 30 years ago a Salvation Army shelter. As the Broach approaches the end of the 2005 season, its 18th year, Director Stephen Gee worries that his loyal audience is aging and he must do something to attract a younger audience and fight strong competition from another, newer theater located nearby. The Broach has done very little marketing, and Gee realizes it needs a revised marketing strategy. He is considering applying for a grant in order to employ a consultant to develop the new strategy.

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Case Solution for Trome: News for the Base of the Pyramid

Complete Case details are given below :
Case Name :      Trome: News for the Base of the Pyramid
Authors :           Guillermo D’Andrea, Javier Jorge Silva, Maricruz Prado
Source :             North American Case Research Association (NACRA)
Case ID :            NA0052
Discipline :        Marketing
Case Length :    28 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2001, Empresa Editora El Comercio (EEEC) had launched a new popular newspaper, Trome, for low-income families. Although several studies had preceded this launch, sales in following months failed to reach expected levels and actually displayed a decreasing trend. Trome embodied the company’s effort to expand its news coverage to new population segments that were not served by its other newspaper, El Comercio, a market leader that had served as the foundation for the company itself. Six months after Trome’s launch and faced with dropping sales, company managers had met to discuss their options. This case describes management team members’ dilemmas at that meeting: “Should the new paper’s style and contents be changed? Should Trome focus more on sex and violence-related issues, as its competitors did? Would it be convenient to replace the silverware promotion chosen to support launching? Was the channel conflict adequately managed? Were intended readers’ needs truly and fully understood? Should the company re-launch Trome or would it be wiser to just give up on this project?

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Case Solution for East Central Ohio Freight

Complete Case details are given below :
Case Name :      East Central Ohio Freight
Authors :           David W. Rosenthal
Source :             North American Case Research Association (NACRA)
Case ID :            NA0009
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July of 2007 the management of East Central Ohio Freight (ECOF) met to decide whether to increase the company’s efforts in the volume less than truckload (VLTL) freight market. While the company’s limited experience in the VLTL business had been positive to date, expansion would require considerable capital expenditure and expansion of the work force to meet the anticipated demand. Times were difficult in the trucking business and there were no guarantees that the company would be able to generate new business sufficient to support the necessary commitment of resources.

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Case Solution for Ceja Vineyards: Marketing to the Hispanic Wine Consumer?

Complete Case details are given below :
Case Name :      Ceja Vineyards: Marketing to the Hispanic Wine Consumer?
Authors :           Armand Gilinsky Jr., Linda I. Nowak, Cristina Santini, Ricardo Villarreal daSilva
Source :             North American Case Research Association (NACRA)
Case ID :            NA0108
Discipline :        Marketing
Case Length :    24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After celebrating their nineteenth harvest and seventh year as California producers and marketers of premium wine in September 2007, the Mexican-born owners of Ceja Vineyards were considering whether or not to make a concerted effort to target U.S. Hispanic consumers. Doing so would enable Ceja to capitalize on its heritage as one of the first Hispanic-owned and operated wine businesses in America, but this was no easy decision. Targeting the emerging and potentially vast U.S. Hispanic consumer segment might require extensive repositioning of Ceja’s premium varietal wine brands, result in a diminution of effort to sustain its rapidly growing wine club, pose additional future expenses for promotion of wine consumption to U.S. Hispanic consumers, and erode the high-end premium wine brand. In addition, the Hispanic wine consumer living outside the U.S. represented another high potential market opportunity and was of serious interest to Amelia Ceja, co-founder of the winery, and her family partners.

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Case Solution for Finale and Survey on the Spot

Complete Case details are given below :
Case Name :      Finale and Survey on the Spot
Authors :           Susan F. Sieloff, Felicia Lassk
Source :             North American Case Research Association (NACRA)
Case ID :            NA0137
Discipline :        Marketing
Case Length :    16 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace its more traditional mystery shoppers with Survey on the Spot to collect market research data. Survey on the Spot uses a smart phone-based ‘app’ to collect data from actual customers in real time. Based on early results, Conforti was concerned that the results might be ‘too good’ and his decision to end mystery shopping might be precipitous. Students can evaluate both the new market research technique and the conclusions drawn from the information. Note: Finale and Survey on the Spot is one of two companion cases. The companion case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available. Finale and Survey on the Spot allows students to deal with the managerial implications of the data.

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Case Solution for Finale – Just Desserts

Complete Case details are given below :
Case Name :      Finale – Just Desserts
Authors :           Susan F. Sieloff, Felicia Lassk
Source :             North American Case Research Association (NACRA)
Case ID :            NA0139
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace the more traditional research methods with Survey on the Spot mobile surveys to collect market research data. The company used a smart phone-based ‘app’ to collect data from actual customers in real time. With early results in, Conforti found that while Finale was getting positive results, he questioned whether his summary provided a complete picture and has asked market researcher Felicity Klass to do a more thorough analysis. Students have access to the mobile survey data and can perform their own analysis, drawing conclusions and making recommendations to the restaurant co-founder, based on stated goals for the survey. Note that Finale-Just Desserts is one of two companion cases. This case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available.

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