Complete Case details are given below :
Case Name : Vidalia Onions – Sweet and Sour Transitions
Authors : Peter Tingling, Tiffany Jung, Robert Park, Damian Lee
Source : Ivey Publishing
Case ID : 906M22
Discipline : General Management
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Vidalia onions are an important crop in Georgia and a carefully managed brand despite variance in product quality. To address this perceived problem, an entrepreneur developed a new way of testing the sweetness of Vidalia onions and certifying them for consumer identification. However, his company, Vidalia Labs, has altered the dynamics of the industry and is not supported by all farmers.
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