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Case Solution for NCsoft Corporation

Complete Case details are given below :

Case Name : NCsoft Corporation

Authors : Ho-Geun Lee, Sang-Hoon Lee, Hyung-Jin Kim

Source : Ivey Publishing

Case ID : 907M61

Discipline : General Management

Case Length : 27 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case presents the points of contention and issues facing NCsoft Corporation (NCsoft) as of 2007. As the leader in online games, NCsoft has the greatest future growth potential inside and outside of Korea. The president has a number of issues to consider: What is NCsoft’s most effective plan for maintaining its top position in Korea and its competitiveness in the world market? How should the company pursue diversification of its game offerings from a small number of major games to other online game genres, such as casual games? What are the important factors NCsoft needs to consider to achieve “glocalization” as a basis for building a global online game development and publishing company? What should be NCsoft’s response to the diversified connection channels and game platforms and the rise of a ubiquitous computing environment? How should the negative perceptions and side effects of playing online games be dealt with? In addition, how should NCsoft prepare to compete with other industries that are expected to become competitors with digital-content online games?

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Case Solution for Vidalia Onions – Sweet and Sour Transitions

Complete Case details are given below :

Case Name : Vidalia Onions – Sweet and Sour Transitions

Authors : Peter Tingling, Tiffany Jung, Robert Park, Damian Lee

Source : Ivey Publishing

Case ID : 906M22

Discipline : General Management

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Vidalia onions are an important crop in Georgia and a carefully managed brand despite variance in product quality. To address this perceived problem, an entrepreneur developed a new way of testing the sweetness of Vidalia onions and certifying them for consumer identification. However, his company, Vidalia Labs, has altered the dynamics of the industry and is not supported by all farmers.

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Case Solution for Sheng Siong Supermarket: Building and Sustaining Competitive Advantage

Complete Case details are given below :

Case Name : Sheng Siong Supermarket: Building and Sustaining Competitive Advantage

Authors : Yi Rong Loh, Ye Jun Lee, Marleen Dieleman

Source : Ivey Publishing

Case ID : W14526

Discipline : General Management

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Sheng Siong was the third-largest supermarket chain in Singapore. Its chief executive officer co-founded it with his two brothers in 1985. Sheng Siong’s business model was well suited to cater to the price-sensitive and more traditional customer segment in Singapore, with a dominant presence in suburban areas called “heartlands.” It also had a unique corporate philosophy, which was influenced by the personal values of its founding family. However, the market became increasingly saturated, competitors were aggressive and costs were rising. The key question was whether Sheng Siong’s original competitive advantage was sustainable and how it could grow.

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Case Solution for Fret and Regret: A Consumer Decision-Making Dilemma

Complete Case details are given below :

Case Name : Fret and Regret: A Consumer Decision-Making Dilemma

Authors : June Cotte, Seung Hwan (Mark) Lee

Source : Ivey Publishing

Case ID : W12016

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

As a birthday present, Mike has just been given a new smartphone by his girlfriend Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behavior issues such as anticipatory regret. It would be useful in an introductory marketing or undergraduate consumer behavior course.

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Case Solution for Dear Diary: My Heart is Racing to Buy a Car

Complete Case details are given below :

Case Name : Dear Diary: My Heart is Racing to Buy a Car

Authors : Seung Hwan (Mark) Lee, Matthew Thomson

Source : Ivey Publishing

Case ID : W12026

Discipline : Marketing

Case Length : 02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Jaime has been searching for several weeks to buy his first car. After narrowing his choices down to two, he couldn’t decide which car to purchase. Option A is to buy the Honda CRV, which met many of Jaime’s functional criteria (e.g., all-wheel drive, large trunk space, plenty of seats, etc.). Option A is quite appealing to Jaime because he could use the car for his work, go on road-trips with his siblings and weather the Wyoming climate. Option B is to buy the Ford Mustang, a car that he has been in love with ever since he was a teenager. Even though the Mustang did not necessarily meet any of his functional criteria, Jaime loved the idea of driving his dream car. Given these two options, Jaime is struggling to make a decision. Should he go with the car that meets his functional needs or should he go with the car that meets his affective needs? That is, should he go with his mind or his heart? Jaime wants to buy his car tomorrow. Help him.

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Case Solution for American Apparel: Unwrapping Ethics

Complete Case details are given below :

Case Name : American Apparel: Unwrapping Ethics

Authors : June Cotte, Seung Hwan (Mark) Lee, Brittany Schuette

Source : Ivey Publishing

Case ID : W12134

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

American Apparel, a popular clothing manufacturer, has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising. This element of the marketing mix seems, at least to some consumers, very much at odds with the other aims and policies of the company. The question facing students is whether this disconnect can be maintained or whether the brand’s advertising should change.

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Case Solution for Struggling to Make the Best Buy

Complete Case details are given below :

Case Name : Struggling to Make the Best Buy

Authors : June Cotte, Seung Hwan (Mark) Lee

Source : Ivey Publishing

Case ID : 910A10

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

As her boyfriend’s birthday was fast approaching, Ashley struggled to make a decision on what mp3 player to buy him (Kade) as a gift. After failing to acquire her first desired choice, Ashley narrowed her selection down to two different mp3 models. Option A was to buy the Creative Zen Stone Plus, which was recommended by her boyfriend’s best friend; a friend who knew Kade’s personality and character very well. Ashley believed Kade’s friend would be a good source to ask for recommendations, as he would have a better knowledge over Kade’s interests and preferences. Option B was to buy the Rio Carbon 5, which was recommended by the salesman, who claimed to be an expert in mp3 players. She felt somewhat relieved hearing from an expert, as she did not know much about mp3 players. Given these two options, Ashley struggled to make a decision. Should she go with the suggestion offered by the friend? Or should she go with the suggestion offered by the expert? Should she go with her “interpersonal advisor” or the “expert advisor”? Ashley had to make the decision today, and she was running out of time.

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Case Solution for Can Facebook Save Our Furry Friends?

Complete Case details are given below :

Case Name : Can Facebook Save Our Furry Friends?

Authors : Seung Hwan (Mark) Lee, June Cotte, Kaitlyn Kenyon

Source : Ivey Publishing

Case ID : W13401

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A local, non-profit, no-kill animal shelter is committed to rescuing homeless cats and helping them find permanent homes. This shelter offers a wide variety of services, including adoption, foster programs, low-cost spay and neuter services, and low-income assistance programs for local pet owners. With a personnel shortage at the shelter and increasing numbers of homeless cats in the area, the executive director must look for ways to effectively allocate the organization’s limited resources. She wonders whether some form of social media marketing might be the answer.

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Case Solution for Too Chicken to Convert? A Chick-Fil-A Dilemma

Complete Case details are given below :

Case Name : Too Chicken to Convert? A Chick-Fil-A Dilemma

Authors : Matthew Thomson, Seung Hwan (Mark) Lee, Valerie Ho

Source : Ivey Publishing

Case ID : W13434

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?

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Case Solution for Modifying Merida: Disney’s 11th Princess

Complete Case details are given below :

Case Name : Modifying Merida: Disney’s 11th Princess

Authors : Matthew Thomson, Seung Hwan (Mark) Lee, Nicole Schaad

Source : Ivey Publishing

Case ID : W13482

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

When a well-known mass media corporation revises the image of a beloved and non-traditional movie character in a way that conforms to a physical stereotype, the female members of the viewing audience express their disapproval on a widespread scale. In the wake of the backlash, the company has a decision to make: Should it stick with the revised image, which has been deliberately redesigned to support an upcoming media campaign, or should it revert to the original image in order to appease the viewing public? The case presents both sides of the dilemma, revealing the psychological and commercial implications of using one image versus the other.

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