Case Name :      A Couple of Squares: Pricing for the Future (A)

Authors :           Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source :             Ivey Publishing

Case ID :            W13065

Discipline :        Marketing

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.