Complete Case details are given below :
Case Name : Destination Products, Inc.
Authors : Kenneth G. Hardy, Robert Staffen
Source : Ivey Publishing
Case ID : 902A02
Discipline : Strategy
Case Length : 24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Destination Products, Inc. is a leading developer and manager of premium, store-brand frozen food programs aimed at the growing, ready-to-cook home meal replacement market. The chairman of the company must decide on the company’s growth opportunities among the product markets. He must analyze the sales and profit potential of the various markets, as well as consider purchase offers from two venture capital firms, one with no food industry focus, the other being a food industry specialist venture firm.
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