Case Name :      Ruth’s Chris: The High Stakes of International Expansion

Authors :           Ilan Alon, Allen H. Kupetz

Source :             Ivey Publishing

Case ID :            906A34

Discipline :        Marketing

Case Length :    08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In 2006, Ruth’s Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. Provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.