Alon

Case Solution for Birzeit Pharmaceutical Company: Marketing from Palestine

Complete Case details are given below :
Case Name :      Birzeit Pharmaceutical Company: Marketing from Palestine
Authors :           Yara Asad, Ilan Alon
Source :             Ivey Publishing
Case ID :            910A27
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Birzeit Pharmaceutical Company (BPC) was established in 1974. It had successfully completed a number of mergers and had overcome challenges and development phases that led the company to secure a strong position in its local market, Palestine, as well as introduce a wide range of products in the export market. BPC’s continuous success, despite political instability and continuous restrictions on its growth and expansion, led the company’s vision to focus beyond the local presence. Despite the growth of BPC and its being financially solid, it was very similar to other Arab businesses, which were reluctant to invest massive amounts of money and take big risks in growing outside their areas. BPC did not wish to risk large amounts of money to grow the business further, and instead chose to expand to new markets or introduce new niche products on a conservative basis. BPC invested in an Algerian packaging company named Petrapharm in 2006 and aimed to meet its vision of growth by entering new markets and introducing new products. BPC wanted the packaging company to later grow to a manufacturing company, and accordingly to an export location. In a business environment that was based on quick decisions due to the fast growing businesses, emerging markets and high competition, the company needed to make faster decisions, invest more money and choose a new path to secure its business development and growth. Competition in pharmaceutical manufacturing and especially among generics was increasing massively, and the faster BPC moved, the more competitive it would be.
 
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Case Solution for MacEwan Goes Global: Internationalization at a Canadian School of Business

Complete Case details are given below :
Case Name :      MacEwan Goes Global: Internationalization at a Canadian School of Business
Authors :           Ilan Alon, Mike Henry, Kimberley Howard
Source :             Ivey Publishing
Case ID :            909M20
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Given the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs. The application of standard business models of SWOT and PEST analysis, examining the multi-dimensionality of “internationalization” and its application in the non-profit sector, and development of defined benchmarks to evaluate the success of any expansion efforts are all areas that the dean should consider in making her recommendations.
 
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Case Solution for Kfar Giladi Quarries: Crisis During an Economic Recession

Complete Case details are given below :
Case Name :      Kfar Giladi Quarries: Crisis During an Economic Recession
Authors :           Sara Edom, Ilan Alon, Jennifer Dugosh
Source :             Ivey Publishing
Case ID :            W12475
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kfar Giladi Quarries (KGQ), situated in northern Israel, faces a crisis: the national economy is in recession; the government budget for infrastructure development and construction, on which the company depends, has been reduced; transportation and distribution problems limit its ability to export (or import) cheap raw materials; and there is increasing competition in the industry. The company had recently dissolved its partnership with Malibu Israel Company Ltd., an international company that had given it access to the central part of Israel where most infrastructure and construction jobs and investments are located. The result has been loss in business and a negative cash flow. The case allows students to practise basic tools for strategic planning and permits guidance to companies hesitating over a recovery program, especially during an economic recession; companies in a reorganization phase after separation from a partner; and/or companies that have to shift their management paradigm.
 
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Case Solution for Israeli Wines in China: Reaching for New Heights

Complete Case details are given below :
Case Name :      Israeli Wines in China: Reaching for New Heights
Authors :           Ilan Alon, Jennifer Dugosh, Meredith Lohwasser
Source :             Ivey Publishing
Case ID :            W14141
Discipline :        General Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Chinese market, something she did not possess. Since she had entered the market, however, she had learned of the seemingly disappointing demand for Israeli wines. Sales were rather limited given the size of the market. Most Chinese consumers who sought imported wines wanted them from Europe, particularly France. Additionally, vendors and distributors did a poor job of pushing Israel products. The CEO needed to devise and execute a series of strategies to better take advantage of the impressive Chinese market, establish a brand for Golan Heights Wines and create a platform for future growth.
 
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Case Solution for Dialogue in the Dark: Social Enterprise in China

Complete Case details are given below :
Case Name :      Dialogue in the Dark: Social Enterprise in China
Authors :           Ilan Alon, William Hua Wang, Jennifer Dugosh, Kylie Oberdorf
Source :             Ivey Publishing
Case ID :            W14330
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder and CEO of Dialogue in the Dark (DID) had a very unique background with long-term professional experience. She developed a passion for working with the blind and, through this passion, she brought DID to China. DID was a social enterprise aiding the disabled through awareness. Social entrepreneurship was a fairly new concept that had only recently been introduced in China.The CEO needed to figure out how to introduce this idea of social franchising to China and how to make it successful. Further, she faced the challenge of developing and executing a successful business plan for future growth and investment for DID. Marketing and revenue outlets were limited and needed to be expanded for future growth and success.
 
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Case Solution for LifeNet International’s Transformation of African Healthcare via Social Franchising

Complete Case details are given below :
Case Name :      LifeNet International’s Transformation of African Healthcare via Social Franchising
Authors :           Ilan Alon, Raul Carril
Source :             Ivey Publishing
Case ID :            W14570
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
LifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was excited to see LifeNet International’s presence expanding into Uganda. Her vision for LifeNet International, however, was much bigger. She envisioned LifeNet International as a sustainable organization that could provide quality healthcare and medicine to millions of people around the world.<br><br>If it planned to expand internationally and bring healthcare to more of the world’s population, LifeNet International needed a solution to tie its services together to further scale, replicate and measure its social impact. How could LifeNet International bring its social conversion franchising model to other African nations and internationally? Would LifeNet International’s model work logistically, financially and culturally? What adaptations would LifeNet need to make and what legal challenges would it face in the process of expansion? Furthermore, what structures would LifeNet need to put in place to manage the complexity of its growing network of partner clinics and operations?
 
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Case Solution for Ruth’s Chris: The High Stakes of International Expansion

Complete Case details are given below :
Case Name :      Ruth’s Chris: The High Stakes of International Expansion
Authors :           Ilan Alon, Allen H. Kupetz
Source :             Ivey Publishing
Case ID :            906A34
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2006, Ruth’s Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. Provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.
 
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Case Solution for San Francisco Coffee House: An American Style Franchise in Croatia

Complete Case details are given below :
Case Name :      San Francisco Coffee House: An American Style Franchise in Croatia
Authors :           Ilan Alon, Mirela Alpeza, Aleksandar Erceq
Source :             Ivey Publishing
Case ID :            908A13
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On the return to their homeland of Croatia following a six-year visit to the United States, a couple has decided to open their own coffee house, one that is unique to the Croatian environment – a California-style coffee house that offers the quality, service, product assortment, ambiance and efficiency found in sophisticated coffee shops in developed markets, and all for a locally affordable price. The major challenge faced by the couple is how to grow. Specifically, should they consider franchising over organic growth? If so, how should they go about franchising in a country where the market is developing and where franchising is under-regulated, underdeveloped and misunderstood? This case can be used in entrepreneurship, retailing, international marketing or international business classes. The case provides a practical example of when and how to use franchising.
 
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Case Solution for Marks and Spencer Enters China

Complete Case details are given below :
Case Name :      Marks and Spencer Enters China
Authors :           Jane Menzies, Ilan Alon, Jennifer Dugosh
Source :             Ivey Publishing
Case ID :            W12512
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Marks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When the company entered the Chinese market in 2008, it faced many difficulties. It had failed to conduct proper market research to understand the Chinese consumer, which had led to many issues. The company had neglected to address the cultural gaps between the United Kingdom and China. It had also taken an approach of standardizing its products, instead of adapting products to the new market. Students must consider the marketing mix policies of product, price, placement and promotion to recommend changes to M&S’s entry into China.
 
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Case Solution for Brand Israel: Marketing in Crisis

Complete Case details are given below :
Case Name :      Brand Israel: Marketing in Crisis
Authors :           Ilan Alon, Meredith Lohwasser, Jennifer Dugosh, Rommey Hassman
Source :             Ivey Publishing
Case ID :            W13645
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett Packard, Deutsche Telekom and eBay had set up significant operations there. Within 50 years of its establishment, Israel had experienced unprecedented economic growth. But despite its many successes, the country remained in a constant state of conflict. The Arab-Israeli conflict lingered, and Israel and its geographic neighbors had strained relationships. Could Israel market itself to tourists and businesses despite its constant state of conflict? How should it do so? Was it better to focus on a national narrative or pursue city or industry marketing and branding?
 
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