Stella

Case Solution for Global Branding of Stella Artois
Complete Case details are given below :
Case Name :      Global Branding of Stella Artois
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            900A19
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Interbrew had developed into the world’s 4th largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew’s global branding strategy and tactics are examined.
 
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Case Solution for Stella Artois in the U.K.
Complete Case details are given below :
Case Name :      Stella Artois in the U.K.
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            901A17
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Stella Artois, Interbrew company’s flagship brand of beer, has experienced phenomenal success on the international market. The United Kingdom market has played a critical role in that success, and Interbrew needs to assess the reasons for this. Interbrew’s managing director and chief marketing officer are meeting to have a discussion about how to proceed in developing the Stella Artois brand. First, they need to understand what part of the company’s success was due to expert marketing practices and what part might possibly be due to being in the right place at the right time. They also want to assess what possible steps might be taken to spread these practices across the corporation for use in the company’s global marketing strategy.
 
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Case Solution for Trans Global Corporation
Complete Case details are given below :
Case Name :      Trans Global Corporation
Authors :           Charles McPeak, Owen Hall, Stella Hung-Yuan Chu
Source :             Ivey Publishing
Case ID :            907B06
Discipline :        Finance
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Trans Global Corporation is a multinational company facing a complex set of inter-related problems including: international financial reporting standards, impact of a country’s EU status, functional currency decisions, currency translation methods, exchange rates and impact of using derivatives to hedge currency changes.
 
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