Case Name :      Jane’s Short & Sweet: Purpose, People, and Profit

Authors :           Kelly Ann Irvin, Mary Conway Dato-on

Source :              Ivey Publishing

Case ID :           9B16A030 / W16452

Discipline :        Marketing

Case Length :    08 pages

Plagiarism : NO (100% Original work)

In 2015, jane’s short & sweet, a United States-based for-profit business, regularly dedicated 25 per cent of its revenue to charities supporting its mission of improving the education and healthcare of marginalized women. The company also engaged in some environmental practices with respect to its use of resources. jane’s short & sweet’s owner understood that she would have to make some trade-offs between people and profit while still attempting to remain consistent with her company’s social purpose and contribute to the resolution of its current problem-finding a way to fill a customer order that exceeded the company’s production capacity. While addressing the company’s new labour needs, the owner needed to evaluate how the trade-off between mission and money would affect the company’s labour source, hourly wages, pricing strategy, product price, and organizational goals. To do so, the owner had to identify and evaluate the options that would enable her to better fulfill her company’s role as a social sustainable enterprise.