Case Name :      Taming the Dragon: Cummins in China (Condensed)

Authors :           Charles Dhanaraj, Maria Morgan, Jack Li, Jing Li, Paul W. Beamish

Source :             Ivey Publishing

Case ID :            905M34

Discipline :        General Management

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Documents more than 15 years of U.S.-based Cummins, a global leader in diesel and allied technology, and its investment activities in China. Although macro-level indicators seem to suggest the possibility of hitting $1 billion in revenues in China by 2005, several pressing problems put into question Cummins’ ability to realize this target. Presents specific situations–related to the respective streamlining and consolidation of several existing joint ventures, distribution and service, and staffing–for which students must develop appropriate action plans. Presents the complexity of managing country-level operations and the role of executive leadership of a country manager.