Cummins

Case Solution for Tata Cummins: Ushering in a New Emission Standard

Complete Case details are given below :
Case Name :      Tata Cummins: Ushering in a New Emission Standard
Authors :           Rajiv Misra
Source :             Ivey Publishing
Case ID :            W14264
Discipline :        Operations Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Tata Cummins Limited (TCL), a leading manufacturer of diesel engines in India, faced a variety of challenges in meeting the October 2010 deadline for new automobile emissions standards. These standards are identified as Bharat Stage (BS) standards ranging from BS I to BS V. The subject of this case – the BS III standard – was introduced in 2005 for just 11 cities across India and then made mandatory for the entire country by October of 2010. At that time, the BS IV standard had already been implemented in a few large cities and it was this standard that was expected to exist nationwide by 2017. Reflecting on their successful experience with the transition to the 2010 automobile emissions standards, the vice-president of TCL hoped to make this next transition a smooth one by identifying the issues that the company would face in the near future.
 
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Case Solution for Balancing Stakeholder Interests and Corporate Values: A Cummins Strategic Decision.

Complete Case details are given below :
Case Name :      Balancing Stakeholder Interests and Corporate Values: A Cummins Strategic Decision.
Authors :           Erica Berte, Christine Vujovich
Source :             North American Case Research Association (NACRA)
Case ID :            NA0308
Discipline :        Strategy
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 1998, the United States Environmental Protection Agency (EPA) and US manufacturers of heavy-duty diesel engines signed a consent decree which included among other things, pulling forward (“pull ahead”) by 15 months a new nitrogen oxide (NOx) emission standard. By early 2002, Caterpillar and Detroit Diesel were requesting EPA to delay the “pull ahead”. Cummins was being pressured by its competitors to join in this request. On the other side, the Environmental Protection Agency (EPA) and several environmental organizations wanted Cummins to adhere to the requirements of the consent decree. Cummins was navigating through a very difficult economic time and could not afford to make a mistake. Joe Loughrey, Cummins Engine Business President and his team needed to make a strategic decision. Would they a) agree with the competitors’ position asking EPA to delay the consent decree which required the company to pull ahead an expensive environment requirement, thus allowing manufacturers to continue using the established engine technology that had customer support, or b) accept the terms of the consent decree and continue to develop a new engine technology against the wishes of many in the industry and thus face possible market retraction. Both strategic decision options had substantial consequences and needed to be carefully evaluated. Not only was the future of Cummins Engine Business in jeopardy, but as we learn later, this decision impacted the future of the whole industry.
 
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Case Solution for Taming the Dragon: Cummins in China (Condensed)

Complete Case details are given below :
Case Name :      Taming the Dragon: Cummins in China (Condensed)
Authors :           Charles Dhanaraj, Maria Morgan, Jack Li, Jing Li, Paul W. Beamish
Source :             Ivey Publishing
Case ID :            905M34
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Documents more than 15 years of U.S.-based Cummins, a global leader in diesel and allied technology, and its investment activities in China. Although macro-level indicators seem to suggest the possibility of hitting $1 billion in revenues in China by 2005, several pressing problems put into question Cummins’ ability to realize this target. Presents specific situations–related to the respective streamlining and consolidation of several existing joint ventures, distribution and service, and staffing–for which students must develop appropriate action plans. Presents the complexity of managing country-level operations and the role of executive leadership of a country manager.
 
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