Complete Case details are given below :
Case Name : Toy2R: A Pioneer of Creative Designer Toys in Hong Kong
Authors : Kevin Au, Bernard Suen, Daisy Wong
Source : Ivey Publishing
Case ID : 910M60
Discipline : General Management
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case illustrates the intriguing development path of a famous design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to build an entrepreneurial career out of his hobby of collecting designer toys. This case is suitable for teaching MBA and senior undergraduate students about resources acquisition at the startup, development and expansion stages in an entrepreneurship course. It can also be utilized in product development and innovation management courses for business, engineering and design school students.
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