Case Name :      Trionym Systems: Investment Decision-Making Using Prescriptive Analytics

Authors :           Owen Hall, Kenneth Ko

Source :             Ivey Publishing

Case ID :           W15178

Discipline :        Entrepreneurship

Case Length :    02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Trionym Systems, a designer and manufacturer of 3-D printers, was enjoying soaring sales. Trionym’s chief executive officer (CEO) presented a plan for acquiring a new production facility to address the expected demand for the firm’s latest 3-D printer, the RB-5000, which was presently under beta testing. He expressed reservations with respect to considerable uncertainty both in terms of market size and production costs. Accordingly, he wished to use the latest prescriptive analytics techniques to ensure that the decision to expand was the right one. The chief analytics officer was tasked with assessing the proposed project and had to report his findings at the next board meeting.