Decision-Making

Case Solution for Trionym Systems: Investment Decision-Making Using Prescriptive Analytics

Complete Case details are given below :

Case Name :      Trionym Systems: Investment Decision-Making Using Prescriptive Analytics
Authors :           Owen Hall, Kenneth Ko
Source :             Ivey Publishing
Case ID :           W15178
Discipline :        Entrepreneurship
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Trionym Systems, a designer and manufacturer of 3-D printers, was enjoying soaring sales. Trionym’s chief executive officer (CEO) presented a plan for acquiring a new production facility to address the expected demand for the firm’s latest 3-D printer, the RB-5000, which was presently under beta testing. He expressed reservations with respect to considerable uncertainty both in terms of market size and production costs. Accordingly, he wished to use the latest prescriptive analytics techniques to ensure that the decision to expand was the right one. The chief analytics officer was tasked with assessing the proposed project and had to report his findings at the next board meeting.
 
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Case Solution for Avalanche Corporation: Integrating Bayesian Analysis into the Production Decision-making Process

Complete Case details are given below :
Case Name :      Avalanche Corporation: Integrating Bayesian Analysis into the Production Decision-making Process
Authors :           Owen Hall, Kenneth Ko
Source :             Ivey Publishing
Case ID :            W11085
Discipline :        Operations Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of operations at Avalanche Corporation was faced with some major decisions. The firm was experiencing considerable difficulties in matching supply with demand. As a result, the company was overproducing and had to sell the excess at a loss. At a recent board meeting, the vice-president of marketing reported on a new snowboard product, the Avalanche Racer. She presented her rationale for introducing a new ski product at this time by highlighting the growth of the ski equipment sales over the past five years. The board meeting concluded with the general manager tasking the director of operations with developing an analysis and reporting back his findings to the board the following week.
 
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Case Solution for Fret and Regret: A Consumer Decision-Making Dilemma

Complete Case details are given below :
Case Name :      Fret and Regret: A Consumer Decision-Making Dilemma
Authors :           June Cotte, Seung Hwan (Mark) Lee
Source :             Ivey Publishing
Case ID :            W12016
Discipline :        Marketing
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As a birthday present, Mike has just been given a new smartphone by his girlfriend Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behavior issues such as anticipatory regret. It would be useful in an introductory marketing or undergraduate consumer behavior course.
 
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