Case Name :      Try Recycling Inc. – The South London Expansion

Authors :           Elizabeth M.A. Grasby, Andrew Smith

Source :             Ivey Publishing

Case ID :            909B02

Discipline :        Finance

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The president of a waste management and recycling company is considering expanding to another location within London, Ontario. Students are asked to assess the company’s past performance to determine what had made it successful and then project financial results for the expansion along with projecting the company’s fiscal year’s overall financial results. Students are required to establish a strong promotion plan for the new facility, including the message to be promoted and the media to be used that would ensure the new site’s success.