Complete Case details are given below :
Case Name : Prince Edward Island Preserve Company: Turnaround
Authors : Paul W. Beamish, Nathaniel Lupton
Source : Ivey Publishing
Case ID : 908M49
Discipline : Entrepreneurship
Case Length : 18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a viable product-market strategy.
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