Case Name :      Unicon Concrete Products (H.K.) Ltd.

Authors :           Robert Klassen, P. Fraser Johnson

Source :             Ivey Publishing

Case ID :            98D006

Discipline :        Operations Management

Case Length :    15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Unicon supplies pre-cast concrete products to the flourishing construction market in Hong Kong. Mr. Li, the deputy managing director, is evaluating an opportunity to pursue a “blanket” regulatory approval for Unicon’s custom-designed concrete products with its largest customer, the Hong Kong Housing Authority. This opportunity promised to offer cost savings to both Unicon and this customer, although questions remain about the broader implications for Unicon’s manufacturing operations and other customers. At the same time, management must develop a plan to expand its manufacturing capacity if Unicon hopes to capitalize on the rapidly expanding market and fend off new competitors from mainland China.