Complete Case details are given below :
Case Name : Too Chicken to Convert? A Chick-Fil-A Dilemma
Authors : Matthew Thomson, Seung Hwan (Mark) Lee, Valerie Ho
Source : Ivey Publishing
Case ID : W13434
Discipline : Marketing
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?
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