Case Name :      Making Waves London

Authors :           John S. Haywood-Farmer, Hayden Bielawski

Source :             Ivey Publishing

Case ID :            W12634

Discipline :        Operations Management

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

After spending two years as the vice-president internal for Making Waves London (MWL), Brianna Murphy was ready to assume her elected position of president of MWL for the 2011-2012 year. MWL had a mandate to provide affordable and accessible swimming instruction to children with special needs. Her time spent as vice-president had convinced her that changes were needed. MWL had grown in recent years and faced a multitude of service issues, from capacity to quality. Largest among these was difficulty in attracting qualified instructors; higher-than-expected enrolment resulting in waiting lists; lack of pool capacity; and funding. Murphy wanted to ensure that MWL was the best adaptive aquatic program possible, but was unsure how to address and prioritize the issues.