Gonzalez

Case Solution for The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains

Complete Case details are given below :
Case Name :      The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains
Authors :           Victor Quinones, Diana Gonzalez, Ines Marchany, Javier Pagan
Source :             North American Case Research Association (NACRA)
Case ID :            NA0256
Discipline :        Marketing
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The presence in Puerto Rico of U.S. drugstore chains like Walgreens and CVS, as well as megastores like Walmart, Costco, and Kmart led to the closure of around 30 percent of locally owned community-based pharmacies between 2005 and 2011. To address competition from U.S. chains, owner-pharmacists pursued collective action, including organizing buying groups and, in 2009, the Alliance of Community-Based Pharmacy Owners. One of the two purposes of the Alliance was to educate consumers on how “patriotic” and beneficial it was for them to buy at community-based pharmacies instead of U.S. chains. The other was to help Alliance members (pharmacists) improve the skills needed to manage their businesses and confront outsiders. By December 2011, however, the Alliance was barely surviving due to the lack of sufficient members. A new strategic roadmap for the Alliance was needed if it was to become the organization its founders planned.

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Case Solution for Maria Gonzalez

Complete Case details are given below :
Case Name :      Maria Gonzalez
Authors :           Karen E. Boroff
Source :             North American Case Research Association (NACRA)
Case ID :            NA0276
Discipline :        Human Resource Management
Case Length :    14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maria Gonzalez, a unionized employee of Global Communications, was arrested in an off-duty incident involving drugs, guns, and possible pornography. The news account published the names of those arrested, including Maria, but listed her name as Yvonne Gonzalez. Maria, as she was known in the office, was a customer service representative (CSR) at Global. She had access to private information about Global’s customers and was the point of contact for them. Gonzalez reported out sick following the arrest and her immediate boss, unaware of the drug bust and Gonzalez’s associated arrest, simply thought this was a typical sick-day call-out. Subsequently and quite by accident, Gonzalez’s managers learned that her absences were directly related to events at the drug bust. In turn, when she wanted to report back to work, the managers became concerned about what the appropriate course of action should be regarding Gonzalez’s behavior. They were troubled by the potential customer and employee impact, as well as negative publicity that could tarnish Global’s overall reputation.

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