Case Name :      Frozen Food Products: Cost of Capital

Authors :           S.K. Mitra

Source :             Ivey Publishing

Case ID :            W12324

Discipline :        Finance

Case Length :    06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Maria D’souza planned to expand her business by introducing a new product line of frozen foods. She wanted to estimate the attractiveness of the new expansion by estimating net present value (NPV) of the expected cash flows. Her main concern was to find a suitable discount rate to be applied to cash flows to ascertain the NPV of the project. D’souza’s consultant friend asked her to analyze cost of capital of similar companies operating in the same industry. The basic principle in this case is that firms in the same industry often have similar customers, operations and assets; therefore they have similar business risks and should have similar costs of capital.