Frozen

Case Solution for Managing the Competition: Category Captaincy on the Frozen Food Aisle

Complete Case details are given below :

Case Name :      Managing the Competition: Category Captaincy on the Frozen Food Aisle
Authors :           Madhu Viswanathan, Neil Bendle
Source :             Ivey Publishing
Case ID :            W15113
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An executive at Freezer Foods, a manufacturer of ready-to-eat frozen meals, has just been told by a major customer, a retail supermarket chain, that it wants one of its two suppliers of frozen food to take over as category captain. A category captain is a third party, usually a manufacturer, who manages a category of goods for a retailer. The executive needs to think through the objectives of category captaincy from the retailer’s perspective and develop an attractive bid to win the category captaincy. In doing so, the executive develops an opinion on the benefits and challenges associated with category captaincy from the point of view of four parties: the retailer, the winning category captain, the manufacturer whose rival becomes the category captain, and consumers.
 
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Case Solution for Frozen Food Products: Cost of Capital

Complete Case details are given below :
Case Name :      Frozen Food Products: Cost of Capital
Authors :           S.K. Mitra
Source :             Ivey Publishing
Case ID :            W12324
Discipline :        Finance
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maria D’souza planned to expand her business by introducing a new product line of frozen foods. She wanted to estimate the attractiveness of the new expansion by estimating net present value (NPV) of the expected cash flows. Her main concern was to find a suitable discount rate to be applied to cash flows to ascertain the NPV of the project. D’souza’s consultant friend asked her to analyze cost of capital of similar companies operating in the same industry. The basic principle in this case is that firms in the same industry often have similar customers, operations and assets; therefore they have similar business risks and should have similar costs of capital.
 
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