Case Name :      SinYi Corporation Expansion Strategy in China

Authors :           James E. Hatch, Mia Twu

Source :             Ivey Publishing

Case ID :            W12005

Discipline :        Finance

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The president of SinYi Group (SinYi) was contemplating various ways of growing his highly successful Taiwanese real estate company in the mainland China market. SinYi had initially opened up company- operated branches but in an effort to expand more quickly, in 1999, he had obtained a Coldwell Banker master franchise under a joint SinYi/Coldwell brand. But SinYi’s growth in company-operated and franchised branches in China was still slow. He was considering whether he should establish a new company to run the franchise business exclusively using the Coldwell brand and reserve the SinYi brand for company-owned branches. This new approach would require a revision to the agreement with Coldwell Banker, which the president would need to evaluate.