Complete Case details are given below :
Case Name : HootSuite: Monetizing the Social Media Dashboard
Authors : Raymond Pirouz, Ken Mark
Source : Ivey Publishing
Case ID : W12332
Discipline : Marketing
Case Length : 18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.
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