Complete Case details are given below :
Case Name : Mountain Equipment Co-op: Digital Strategy
Authors : Raymond Pirouz, Ken Mark
Source : Ivey Publishing
Case ID : W13265
Discipline : Marketing
Case Length : 18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of marketing and communications at Mountain Equipment Co-op, a retailer of outdoor sporting goods, is examining its marketing strategy following the decision to stop producing its physical catalogue. The 40-year-old retailer wants to broaden its reach beyond its hard-core group of customers. Although it currently has an online presence, it needs to further develop its online sales and outreach programs.
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