Complete Case details are given below :
Case Name : Camp Wahanowin
Authors : Elizabeth M.A. Grasby, Eric Silverberg
Source : Ivey Publishing
Case ID : W12780
Discipline : Marketing
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
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