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Case Solution for “Keeping the Faith”? Competitive Positioning of a Not-for-Profit Youth Camp

Complete Case details are given below :

Case Name :      “Keeping the Faith”? Competitive Positioning of a Not-for-Profit Youth Camp
Authors :           Gina Grandy, Rhian Stewart
Source :             North American Case Research Association (NACRA)
Case ID :            NA0341
Discipline :        Strategy
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Board members of a youth camp affiliated with the United Church of Canada were contemplating how to improve the competitive positioning of the camp. The organization recently received a relatively large donation and the Board Chair viewed it as an opportunity to revisit the organization’s direction and positioning relative to other camps in the area. The organization faced competition from a number of faith based and non-faith based camps, most of which offered more diverse programming or were positioned with a stronger Christian message. The Board needed to determine how to improve the organization’s competitive position without jeopardizing its Christian roots and core mission. It also had to decide how the donated money could support this, whether through a new building or other means.
 
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Case Solution for Camp Lakeview
Complete Case details are given below :
Case Name :      Camp Lakeview
Authors :           John S. Haywood-Farmer, Tammy Shnier
Source :             Ivey Publishing
Case ID :            906D10
Discipline :        Operations Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of Camp Lakeview, an organization affiliated with a religious group was reviewing the camp’s operations. Although it had been successful over the past four years, the enterprise was reaching a capacity crossroads. The director realized that changes were required to avoid having to turn campers away. The director was considering three options: adding new facilities and cabins to the current campground, building a new campground nearby or sending some campers to an alternative facility. The magnitude of the potential changes required a decision soon if they were to be in place before the camp season arrived.
 
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Case Solution for HyundaiCard’s Marketing Strategy
Complete Case details are given below :
Case Name :      HyundaiCard’s Marketing Strategy
Authors :           Chan Soo Park, Ronald D. Camp
Source :             Ivey Publishing
Case ID :            909A28
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the competitive South Korean credit card market, a review of the past decade of HyundaiCard’s marketing strategies and evaluation of anticipated possible difficulties of being a market follower revealed several challenges for senior management. Despite a tremendously successful creative business model based on customer needs, innovative products and integration of online and offline customers, the company’s performance had not progressed in the past seven years. HyundaiCard had difficulty relating its creative business model to the strong personas of the leading players in the credit card industry. How could HyundaiCard, a market follower, successfully position itself as a market leader? Could HyundaiCard’s marketing strategy keep enhancing its competitive edge in the market? What future strategy would be best for HyundaiCard?
 
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Case Solution for Camp Wahanowin
Complete Case details are given below :
Case Name :      Camp Wahanowin
Authors :           Elizabeth M.A. Grasby, Eric Silverberg
Source :             Ivey Publishing
Case ID :            W12780
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
 
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