Complete Case details are given below :
Case Name : Biomed Co., Ltd.: Designing a New Sales Compensation Plan
Authors : Donald Barclay, Ponlerd Chiemchanya
Source : Ivey Publishing
Case ID : 906A37
Discipline : Marketing
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A recent MBA graduate was about to return to the family business, Biomed Co., Ltd., as its general manager. Biomed’s parent company, Thai Drugs Co., Ltd., has just revised Biomed’s market strategy, a change that created the need to realign the sales compensation system to fit with the new strategy. The new general manager was charged with this responsibility. Follows the path from strategy to a powerful sales compensation plan that will support the strategy and encourage salespeople to execute their role within this strategy.
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