Case Name :      Logitech: Launching a Digital Pen

Authors :           Mark Vandenbosch, Ken Mark

Source :             Ivey Publishing

Case ID :            903A02

Discipline :        Marketing

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.