Case Solution for Microsoft Canada: Marketing Xbox

Complete Case details are given below :
Case Name :      Microsoft Canada: Marketing Xbox
Authors :           Michael R. Pearce, Tanya Mark
Source :             Ivey Publishing
Case ID :            903A23
Discipline :        Marketing
Case Length :    31 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.
 
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