Case Solution for Nokia Life Tools: A Strategic Innovation to Tap Into India’s Rural and Newly Urban Population

Complete Case details are given below :
Case Name :      Nokia Life Tools: A Strategic Innovation to Tap Into India’s Rural and Newly Urban Population
Authors :           Ariff Kachra, M.B Sarkar, Madhok Sud Kirti
Source :             Ivey Publishing
Case ID :            W11611
Discipline :        General Management
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president and managing director, Nokia India, must decide whether to do an all-India launch of Nokia’s newest service offering for the emerging markets called Nokia Lifetools (NLT). The NLT pilot was very successful with consumer adoption and retention rates over 70 per cent, however, offering services and applications that come directly loaded onto a handset was new for Nokia and put them in direct competition with service providers, and required them to develop a very differently abled distribution strategy. It could not avoid these important stakeholders in the telecommunication value chain as they were also very important partners whose cooperation was key to Nokia’s success. Successfully launching NLT in India could shift the telecommunications industry globally. The decision facing the vice-president is likely one of the most important business decisions he will make in his life.
 
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