Life

Case Solution for Sensible Life Products (B)

Complete Case details are given below :

Case Name :      Sensible Life Products (B)
Authors :           Charlene Zietsma, Brent McKnight
Source :             Ivey Publishing
Case ID :            907M58
Discipline :        Social Enterprise
Case Length :    01 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This supplement to Sensible Life Products (A),  introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.
 
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Case Solution for Sensible Life Products (A)

Complete Case details are given below :

Case Name :      Sensible Life Products (A)
Authors :           Charlene Zietsma, Brent McKnight
Source :             Ivey Publishing
Case ID :            907M57
Discipline :        Social Enterprise
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur and chief executive officer (CEO) of Sensible Life Products has developed a revolutionary botanical disinfectant called Benefect, the flagship product of his company. This new product is unique among disinfectant products in that it is non-toxic, unlike the majority of conventional disinfectants containing harmful chemicals, such as ammonia, alcohol and chlorine. As a result of the unique properties of the product, the CEO has received numerous offers to purchase or license the technology and is faced with the decision regarding which offer, if any, he should accept. The purpose of this case is to expose students to entrepreneurial exit situations as well as social entrepreneurship issues associated with disruptive technologies. A follow-up supplemental case, Sensible Life  introduces a fifth opportunity to the students in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.
 
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Case Solution for Polaris Life Insurance Company: Corporate Governance

Complete Case details are given below :
Case Name :      Polaris Life Insurance Company: Corporate Governance
Authors :           Lawrie Savage, Norma Nielson
Source :             Ivey Publishing
Case ID :            W1406
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The recently appointed commissioner of insurance for Arlandia, an emerging-market country, is determined to do everything possible to minimize insolvencies and their potential destabilizing effects on the country’s financial system. The commissioner has an urgent need to quickly get up to speed on the Polaris Life Insurance situation. The minister of finance has already fielded inquiries regarding the company’s soundness, and the Arlandia Insurance Authority’s on-site inspectors have expressed deep concern about the company’s investment portfolio. The commissioner now needs to brief the minister of finance about the situation, develop plans for how the insurance authority should proceed and consider recommending additional regulatory changes.
 
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Case Solution for Avid Life (B)

Complete Case details are given below :
Case Name :      Avid Life (B)
Authors :           Gerard Seijts, Thomas Watson
Source :             Ivey Publishing
Case ID :            W12637
Discipline :        Organizational Behavior
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2010, GMP Capital (GMP) found itself the only investment bank willing to raise capital for Avid Life Media, the parent company of the controversial Ashley Madison online community for married people seeking to commit adultery. Since its inception in 1995, GMP had made a name for itself as a bold deal maker and not afraid to complete “bet-the-firm” transactions. With large profit potential, morality wasn’t always an issue when sex-based business plans were being promoted. Yet after facing negative publicity, GMP subsequently withdrew from the deal. How did GMP end up on the wrong side of a line other firms refused to cross?
 
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Case Solution for Avid Life (A)

Complete Case details are given below :
Case Name :      Avid Life (A)
Authors :           Gerard Seijts, Thomas Watson
Source :             Ivey Publishing
Case ID :            W12636
Discipline :        Organizational Behavior
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Noel Biderman was the president of Avid Life Media, a profitable Canadian growth company whose main business was various online social networks for targeted groups seeking sexual partners and romance. Biderman was seeking to raise $60 million via a private placement offering to acquire a privately held online advertising sales company, merge the companies and take the new and improved growth story public on the TSX Venture Exchange or the Toronto Stock Exchange. The Avid Life offering represented a legal and potentially lucrative investment. Nevertheless, only one investment bank (GMP Capital) was willing to help Biderman raise capital – because among the various social networks Avid Life owns is the notorious Ashley Madison online community for married people seeking to commit adultery. GMP’s relationship was short-lived; after media coverage of the Avid Life offering started to focus on the bank’s willingness to service Biderman’s company, GMP withdrew their support from Biderman. Perhaps attributable to the bank’s desire to avoid being seen in public with someone known, rightly or wrongly, as the king of infidelity, GMP’s withdrawn support left Biderman unable to take a potentially lucrative investment opportunity to market.
 
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Case Solution for Sun Life Financial: Entering China

Complete Case details are given below :
Case Name :      Sun Life Financial: Entering China
Authors :           Paul W. Beamish, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            904M66
Discipline :        General Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sun Life Financial is a large insurance conglomerate with $14.7 billion in annual revenues. The vice-president for China must formulate an approach for his company’s entrance into China. Sun Life has achieved two important milestones: the right to apply for a license and the signing of a Memorandum of Understanding for Joint Venture with China Everbright, a local securities company. The financial vice-president must consider strategic options for entry and choose a city in which to focus his efforts in getting a license. In doing so, he needs to consider Sun Life’s overall priorities, strategic direction, and how he will sell the concept to senior management in Canada.
 
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Case Solution for Nokia Life Tools: A Strategic Innovation to Tap Into India’s Rural and Newly Urban Population

Complete Case details are given below :
Case Name :      Nokia Life Tools: A Strategic Innovation to Tap Into India’s Rural and Newly Urban Population
Authors :           Ariff Kachra, M.B Sarkar, Madhok Sud Kirti
Source :             Ivey Publishing
Case ID :            W11611
Discipline :        General Management
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president and managing director, Nokia India, must decide whether to do an all-India launch of Nokia’s newest service offering for the emerging markets called Nokia Lifetools (NLT). The NLT pilot was very successful with consumer adoption and retention rates over 70 per cent, however, offering services and applications that come directly loaded onto a handset was new for Nokia and put them in direct competition with service providers, and required them to develop a very differently abled distribution strategy. It could not avoid these important stakeholders in the telecommunication value chain as they were also very important partners whose cooperation was key to Nokia’s success. Successfully launching NLT in India could shift the telecommunications industry globally. The decision facing the vice-president is likely one of the most important business decisions he will make in his life.
 
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Case Solution for IMAX: Larger Than Life

Complete Case details are given below :
Case Name :      IMAX: Larger Than Life
Authors :           Anil Nair
Source :             Ivey Publishing
Case ID :            909M19
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
IMAX was involved in several aspects of the large-format film business: production, distribution, theatre operations, system development and leasing. The case illustrates IMAX’s use of its unique capabilities to pursue a focused differentiation strategy. IMAX was initially focused on large format films that were educational yet entertaining, and the theatres were located in institutions such as museums, aquariums and national parks. However, IMAX found that its growth and profitability were constrained by its niche strategy. In response, IMAX sought to grow by expanding into multiplexes. Additionally, IMAX expanded its film portfolio by converting Hollywood movies, such as Harry Potter and Superman, into the large film format. This shift in strategy was supported by the development of two technological capabilities – DMR for conversion of standard 35 mm film into large format, and DMX to convert standard multiplexes to IMAX systems. The shift in strategy was partially successful, but carried the risk of IMAX losing its unique reputation.
 
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Case Solution for HDFC Life Insurance: Building a Service Brand

Complete Case details are given below :
Case Name :      HDFC Life Insurance: Building a Service Brand
Authors :           S. Ramesh Kumar, Akshat Kumar
Source :             Ivey Publishing
Case ID :            W12274
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
HDFC Life Insurance (HDFC Life) was competing in a changing environment as established banks began entering the insurance business. Even though several brands in the category advertised with different positioning strategies, consumers were not receptive. HDFC Life commissioned a survey that seemed to lead the senior manager of digital marketing to a dead end. The challenge was to introduce a differentiation that could be associated with the HDFC brand despite the limitations of the category and the unreceptive mindset of the target segment. The case also takes into consideration the changing lifestyles of potential insurance buyers in India, their new interest in purchasing insurance online and the complexities of developing a services brand in an emerging market.
 
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Case Solution for Healthy Life Group

Complete Case details are given below :
Case Name :      Healthy Life Group
Authors :           Elizabeth M.A. Grasby, Ian Dunn
Source :             Ivey Publishing
Case ID :            W11083
Discipline :        Accounting
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A budding entrepreneur, with her father, has purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provided servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group (HLG), a company to market and distribute Nutrifusion in Canada. They want to evaluate the product’s financial feasibility for the company’s first year of operations, ending December 31, 2011. If the financials look favorable and the business plan seems feasible, the father and daughter will proceed with the new venture.<br><br>This case serves as an introduction to financial analysis and the development of projected financial statements. Students are given the opportunity to assess the food and health industry qualitatively, analyze a proposed distribution strategy, prepare the first year’s projected income statement and balance sheet and then make an overall decision based on their analysis.
 
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