Complete Case details are given below :
Case Name : Currie Road Construction Limited (A)
Authors : Paul W. Beamish
Source : Ivey Publishing
Case ID : W11001
Discipline : General Management
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what was a reasonable, original strategy.
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