Case Solution for Honey Care Africa (A): A Different Business Model

Complete Case details are given below :
Case Name :      Honey Care Africa (A): A Different Business Model
Authors :           Oana Branzei, Michael Valente
Source :             Ivey Publishing
Case ID :            907M22
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founding entrepreneur of Honey Care Africa (Honey Care) revitalized Kenya’s national honey industry by focusing on small-holder farmers across the country. Central to the success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of beehives, effective beekeeping training and community-based extension service provision, and the provision of a guaranteed market to small-holder farmers through forward contracts as well as prompt payments. Four years later, Honey Care has achieved 68% market share in Kenya, distributes several brands of organic, fair-trade honey internationally, and is a lead distributor of beeswax. The business model has been successfully replicated in neighboring Tanzania, with expansion plans to Uganda and Sudan.
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