Complete Case details are given below :
Case Name : NEWAD (A): Evaluating a New Line of Business
Authors : Stewart Thornhill, Ken Mark
Source : Ivey Publishing
Case ID : 906M01
Discipline : General Management
Case Length : 05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering expanding his scope of operations from washroom advertising to include distributing free postcards. On one hand, offering an extra advertising vehicle to his clients would boost his topline results and would match the postcard offering planned by his larger competitor. On the other hand, launching a new line of business could distract his small firm from pursuing growth in its core business; procuring advertising sites and selling advertising space on washroom ads to advertisers.
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