Case Solution for Medical Marijuana Industry Group: Outdoor Advertising in Denver

Complete Case details are given below :
Case Name :      Medical Marijuana Industry Group: Outdoor Advertising in Denver
Authors :           Paul Seaborn, William Miller
Source :             North American Case Research Association (NACRA)
Case ID :            NA0319
Discipline :        Business & Government Relations
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes the circumstances that led the City Council of Denver, Colorado to consider outdoor advertising restrictions on the medical marijuana industry in 2012. It is written from the perspective of Michael Elliott, executive director for the Medical Marijuana Industry Group (MMIG), a trade association representing over fifty Colorado businesses. The MMIG was founded in 2010 “to help protect and promote the Colorado medical marijuana regulatory framework, serve as a responsible resource for policy makers, and protect the rights of medical marijuana patients.” The decision facing Elliott and the MMIG was whether to support the Council’s proposed motion (banning outdoor advertising within 1,000 feet of schools, parks, and daycares), oppose the motion, or come up with an alternative proposal for regulating outdoor advertising in Denver.
 
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