Complete Case details are given below :
Case Name : Coral Divers Resort (Revised)
Authors : Paul W. Beamish, Kent E. Neupert, Andreas Schotter
Source : Ivey Publishing
Case ID : 908M41
Discipline : Strategy
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. These options are not easily combined, nor are they subtle. The case is intended to provide a work-out on the relationship between strategy, organization and performance, and how changes in strategy will dramatically affect the organization. The case also highlights the importance of understanding demographic changes as part of an environmental analysis.
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