Complete Case details are given below :
Case Name : Splash Corporation (A): Competing With the Big Brands
Authors : Niraj Dawar, Nigel Goodwin
Source : Ivey Publishing
Case ID : 906A14
Discipline : Strategy
Case Length : 25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Examines a company that has been extremely successful in several product categories in its own domestic market and is defending its market position against intense competition from powerful multinational corporations, emerging domestic rivals, and newer low-cost alternatives. The multinational corporations include some of the world’s most sophisticated marketing companies.
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