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Case Solution for The Wowprime Corp.: The Owner of Multiple Restaurant Brands in Taiwan

Complete Case details are given below :

Case Name :      The Wowprime Corp.: The Owner of Multiple Restaurant Brands in Taiwan
Authors :           Shih-Fen Chen, Hui-Mei Liu
Source :             Ivey Publishing
Case ID :            W12193
Discipline :        International Business
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case covers the story of Wowprime Corp., a Taiwanese food service company that grew from a single-restaurant operation in 1993 to a conglomerate that owned hundreds of restaurants in 2011. The uniqueness of Wowprime’s growth was its multiple-brand strategy, where the company introduced 11 restaurant brands in total, each with a unique customer value proposition. The décor, menu, and price point also varied across all brands, each catering to specific segments of Taiwanese consumers. All brands, while being positioned distinctly in the market, also had certain commonalities in their operations within the group.
 
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Case Solution for Splash Corporation (A): Competing With the Big Brands

Complete Case details are given below :
Case Name :      Splash Corporation (A): Competing With the Big Brands
Authors :           Niraj Dawar, Nigel Goodwin
Source :             Ivey Publishing
Case ID :            906A14
Discipline :        Strategy
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Examines a company that has been extremely successful in several product categories in its own domestic market and is defending its market position against intense competition from powerful multinational corporations, emerging domestic rivals, and newer low-cost alternatives. The multinational corporations include some of the world’s most sophisticated marketing companies.
 
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Case Solution for Spectrum Brands, Inc.–The Sales Force Dilemma

Complete Case details are given below :
Case Name :      Spectrum Brands, Inc.–The Sales Force Dilemma
Authors :           Donald Barclay, Joe Falconi
Source :             Ivey Publishing
Case ID :            906A35
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2005, the vice president of sales and marketing for the Canadian division of Spectrum Brands Inc. must determine his next steps regarding the structure of his sales force. Spectrum Brands (Spectrum), a global consumer products company formerly known as Rayovac Corporation, had made a number of acquisitions to diversify and expand its product and brand portfolio. With these changes, Spectrum had become a leading supplier of consumer batteries, lawn and garden care products, specialty pet supplies, and shaving and grooming products. The vice president of sales and marketing was charged with the task of creating a national sales force from the teams of the newly merged companies. Knowing the importance of the sales function to each of these companies, he wanted to ensure, despite the differences among the diverse groups, that he still maintained a team which would effectively and efficiently continue to increase the sales of each business unit.
 
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Case Solution for Jaypee Cement: Amalgamation of Two Brands

Complete Case details are given below :
Case Name :      Jaypee Cement: Amalgamation of Two Brands
Authors :           Sanjeev Prashar, Soumil Vinayak
Source :             Ivey Publishing
Case ID :            W12929
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2009, when the Indian cement market was buoyant, major Indian players were preparing to move from regional playing fields to pan-India penetration. To become a national player, Jaiprakash Associates Limited grew through acquisitions and setting up new plants. To strengthen its position, the company decided to move from a multiple brand cement portfolio to a single brand entity. It merged its two existing brands of cement, Buniyad Jaypee Cement and Jaypee Buland Cement, into a new brand, Jaypee Cement. Expanding into new geographic markets and creating a pan-India presence for the brand was the motive for this merger. When global brands such as Swiss giant Holcim and France’s Lafarge continued with a multi-brand strategy in India, it was understandable that industry experts doubted whether Jaypee’s decision to move from multi-branding to mono-branding was correct.
 
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