Complete Case details are given below :
Case Name : Splash Corporation (B): International Expansion
Authors : Niraj Dawar, Nigel Goodwin
Source : Ivey Publishing
Case ID : 906A15
Discipline : Strategy
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Focuses on the domestic Philippine market, particularly the competitive dynamics in the existing product lines of skin care and hair care; international expansion; and the introduction of a new line of nutraceutical products.
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