Case Name :      Mekong Corporation and the Vietnam Motor Vehicle Industry (B)

Authors :           David W. Conklin, Danielle Cadieux

Source :             Ivey Publishing

Case ID :            907M74

Discipline :        Operations Management

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This (B) case examines the government’s interventionist policies that stimulated the expansion of production capacity while restraining vehicle sales. A key element was the continuation of very high import tariffs and other taxes that maintained a protected market for domestic manufacturers. In this context, Mekong continued to operate successfully. This case encourages students to consider the appropriate role of government in stimulating economic development, as well as appropriate corporate strategy in a protected market.