Motor

Case Solution for Motor Trike: Building A Brand Community

Complete Case details are given below :

Case Name :      Motor Trike: Building A Brand Community
Authors :           John Cater, Brent D. Beal, Jim Tarter, Krist Swimberghe
Source :             North American Case Research Association (NACRA)
Case ID :            NA0343
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Founded in 1994, Motor Trike, Inc. produced kits that transformed a motorcycle into a three-wheeled vehicle or trike, providing increased safety and comfort for the riders. Trikes became increasingly more popular as the baby boomer generation aged. Jacquelyn Moore, marketing director at Motor Trike, faced decisions of whether to start an owners’ group or brand community for the company and then, if so, how to start the group. Jacquelyn had marketing survey data available to help guide the decision making process, but the data needed to be properly analyzed and presented to the owners of the company.
 
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Case Solution for Mabuchi Motor Co. Ltd.

Complete Case details are given below :

Case Name :      Mabuchi Motor Co. Ltd.
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            98M034
Discipline :        Human Resource Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A year had elapsed since Mabuchi Motor Co. Ltd. of Japan, the world’s most successful producer of small electric motors, had implemented a new management training program at one of its foreign operations in China. The program had two objectives. First, it was intended to enable the corporation to maintain its strategy of cost minimization by making it possible to reduce Japanese expatriate levels by improving the management skills of local managers in foreign subsidiaries. Second, by overcoming the shortage of qualified Japanese managers, the program would also allow the continued aggressive expansion of production that had become a cornerstone of corporate strategy.
 
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Case Solution for Mekong Corporation and the Vietnam Motor Vehicle Industry (B)

Complete Case details are given below :
Case Name :      Mekong Corporation and the Vietnam Motor Vehicle Industry (B)
Authors :           David W. Conklin, Danielle Cadieux
Source :             Ivey Publishing
Case ID :            907M74
Discipline :        Operations Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This (B) case examines the government’s interventionist policies that stimulated the expansion of production capacity while restraining vehicle sales. A key element was the continuation of very high import tariffs and other taxes that maintained a protected market for domestic manufacturers. In this context, Mekong continued to operate successfully. This case encourages students to consider the appropriate role of government in stimulating economic development, as well as appropriate corporate strategy in a protected market.
 
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