Case Solution for Grocery Gateway: Customer Delivery Operations

Complete Case details are given below :
Case Name :      Grocery Gateway: Customer Delivery Operations
Authors :           P. Fraser Johnson
Source :             Ivey Publishing
Case ID :            902D03
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As Canada’s largest direct online grocer, Grocery Gateway provided home delivery to approximately 125,000 customers in the Greater Toronto area, which covered a territory of approximately 3,200 square kilometres. Grocery Gateway’s management staff was concerned that the company had been met only 67 per cent of its target of making four deliveries per hour. Consequently, the vice-president of industrial engineering and operations had been asked to make some recommendations aimed at improving delivery operations. These recommendations would be presented at Grocery Gateway’s next weekly management meeting. There are a number of options that were worth considering. The vice-president’s job was to pinpoint those options and assess how each one might affect the company’s existing operation. The final choice would have to reflect and maintain Grocery Gateway’s focus on low cost and high service.
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