Customer

Case Solution for Predicting Customer Churn at QWE Inc.

Complete Case details are given below :

Case Name :      Predicting Customer Churn at QWE Inc.
Authors :           Anton Ovchinnikov
Source :             Darden School of Business
Case ID :           UV6694
Discipline :        General Management
Case Length :    04 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This field-based case is an efficient vehicle for exposing students to predictive analytics as applied to discrete events with logistic regression. The VP of customer services for a successful start-up wants to proactively identify customers most likely to cancel services or “churn.” He assigns the task to one of his associates and provides him with data on customer behavior and his intuition about what drives churn. The associate must generate a list of the customers most likely to churn and the top three reasons for that likelihood. Although the name of the company and individuals are disguised, the data are real and adjusted by an unspecified constant so that all relationships are preserved.
 
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Case Solution for Managing Customer Relationships in Offshore Outsourcing: B2Bcs, an Israeli Consulting Firm

Complete Case details are given below :

Case Name :      Managing Customer Relationships in Offshore Outsourcing: B2Bcs, an Israeli Consulting Firm
Authors :           Arup Kumar Das, Sangeeta Shah Bharadwaj, Kate M. Kaiser
Source :             Ivey Publishing
Case ID :            W11081
Discipline :        International Business
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case has been written to teach concepts in offshore outsourcing to students in business management courses as well as courses in strategy and information systems. The primary goal of this case study is to examine the process of establishing the offshore outsourcing of projects.
 
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Case Solution for DoubleClick, Inc.: Gathering Customer Intelligence

Complete Case details are given below :

Case Name :      DoubleClick, Inc.: Gathering Customer Intelligence
Authors :           Ken Mark, Scott Schneberger
Source :             Ivey Publishing
Case ID :            901E05
Discipline :        Information Technology
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
DoubleClick, Inc., with global headquarters in New York City and over 30 offices around the world, was a leading provider of comprehensive Internet advertising solutions for marketers and web publishers. It combined technology, media, and data expertise to centralize planning, execution, control, tracking, and reporting for online media companies. DoubleClick was able to track Internet users’ surfing habits (but not the surfers’ identities), allowing it to personalize ads for specific market groups. When DoubleClick announced it was merging with Abacus Direct, a direct marketing company with a database of consumer names, addresses, and retail purchasing habits of 90% of American households, it raised many privacy-related questions and concerns. Several Internet privacy activists had filed a formal complaint with the Federal Trade Commission after being informed by media sources that DoubleClick had the ability to divulge a person’s identity by merging the databases of the two companies and matching the information in “cookies” with a surfer’s profile. The president was confident that its internal practices were sound, but he wondered whether they would placate advertising clients afraid of consumer backlash, the concerns of Internet surfers, and the company’s investors.
 
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Case Solution for Sydney Water Customer Information and Billing Systems (B)

Complete Case details are given below :

Case Name :      Sydney Water Customer Information and Billing Systems (B)
Authors :           Michael Parent
Source :             Ivey Publishing
Case ID :            908E13
Discipline :        Information Technology
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sydney Water’s new customer information and billing system (CIBS), its largest information technology project ever, was over-budget and very late, with no end in sight. In the (A) case, the board of directors must decide what action to take with regards to management’s actions, and regarding the project contractor, PricewaterhouseCoopers. The (B) case outlines what happened afterwards. The cases span a 10-year period – from inception to litigation. The case is useful as a tool to explore governance issues at the board and senior management levels as they pertain to enterprise risk management and IT risk.
 
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Case Solution for Sydney Water Customer Information and Billing System (A)

Complete Case details are given below :

Case Name :      Sydney Water Customer Information and Billing System (A)
Authors :           Michael Parent
Source :             Ivey Publishing
Case ID :            908E12
Discipline :        Information Technology
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sydney Water’s new customer information and billing system (CIBS), its largest information technology project ever, was over-budget and very late, with no end in sight. In the (A) case, the board of directors must decide what action to take with regards to management’s actions, and regarding the project contractor, PricewaterhouseCoopers. The (B) case outlines what happened afterwards. The cases span a 10-year period – from inception to litigation. The case is useful as a tool to explore governance issues at the board and senior management levels as they pertain to enterprise risk management and IT risk.
 
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Case Solution for Customer Segmentation and Business Model Evolution at Unbounce

Complete Case details are given below :
Case Name :      Customer Segmentation and Business Model Evolution at Unbounce
Authors :           Raymond Pirouz, Ken Mark
Source :             Ivey Publishing
Case ID :            W14260
Discipline :        Entrepreneurship
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2011, the co-founder of Unbounce, a Vancouver-based software services start-up, is considering expanding into the enterprise user space. Unbounce got its start providing turnkey landing pages – web pages specific to current advertising campaigns – to the small and medium-sized enterprise market. Within 18 months, the company has achieved thought leadership in this space, has a list of paying customers and has built its support team from six to 25 people. The challenge is that since the entire company is focused on its core market segment, entering the enterprise user space means that different capabilities will have to be developed. Will developing the enterprise user market prevent the competition from invading this space or will it mean alienating and perhaps losing its current customers? What is the best plan for going forward?
 
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Case Solution for Grocery Gateway: Customer Delivery Operations

Complete Case details are given below :
Case Name :      Grocery Gateway: Customer Delivery Operations
Authors :           P. Fraser Johnson
Source :             Ivey Publishing
Case ID :            902D03
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As Canada’s largest direct online grocer, Grocery Gateway provided home delivery to approximately 125,000 customers in the Greater Toronto area, which covered a territory of approximately 3,200 square kilometres. Grocery Gateway’s management staff was concerned that the company had been met only 67 per cent of its target of making four deliveries per hour. Consequently, the vice-president of industrial engineering and operations had been asked to make some recommendations aimed at improving delivery operations. These recommendations would be presented at Grocery Gateway’s next weekly management meeting. There are a number of options that were worth considering. The vice-president’s job was to pinpoint those options and assess how each one might affect the company’s existing operation. The final choice would have to reflect and maintain Grocery Gateway’s focus on low cost and high service.
 
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