Complete Case details are given below :
Case Name : Onergy: Developing a Social Entrepreneurship Start-up Brand
Authors : Banerjee Saikat, Amit Aneja
Source : Ivey Publishing
Case ID : W13576
Discipline : Entrepreneurship
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
ONergy, a for-profit social enterprise in the renewable-energy-based products industry is poised to scale up its operations – namely, providing electricity to the underserved, bottom-of-pyramid market in India. Creating a brand in this market has proved difficult, as competition comprises many large and small players. However, given the government’s support of renewable-energy-based products, the company expects substantial and continuous growth and aims to carve out a prominent position in this up-and-coming market. ONergy views investment in brand building as a way to ensure better acceptance by consumers and it is exploring innovative branding strategies that may be adopted by start-up social enterprises to create unique brands in a strategically profitable way. The key question now facing ONergy’s founder is how to maintain brand-building momentum and take the brand to the next level.
Click Here to place your order
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
Case Solutions Hub